Archive for the Marketing Category

So, how much does it cost?

Posted 5 February 2010 by
Tagged As: , , | Categories: Marketing | Leave a Comment

I understand you sell the sizzle, not the steak. I understand you create desire for your product to justify the price. I understand that you show how your product can be cost effective in the long run. What I do not understand is not posting any prices, anywhere. My brother’s neurologist has said he should […]

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Not that this practice is new…

Posted 21 May 2009 by
Tagged As: , | Categories: Communications, Marketing | Leave a Comment

A blog post on the Minnesota Public Radio website shows what can happen when an industry-financed press release is sent from a third-party. Publicity happens. At least one news source called it properly in that particular case. This isn’t a new practice, though. In the past, though, you actually had to send the release on […]

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