Kyle Warnick spoke to the Puget Sound Chapter of the Society for Technical Communication on “Let Me Tell You A Story: How Storytelling Can Create Emotional Responses and Deep Connections Between Your Reader, Customer, Friend or Brand.” By demonstrating its effectiveness with his presentation, I’m left with the question of how much communicators need to actively think like marketers to increase effectivness.
Posts Tagged affective domain
For you left-brain types, it works on the Affective Domain
Posted 19 May 2010 by Bob ChapmanTagged As: affective domain, marketing | Categories: Communications | Leave a Comment
